The Charlie Hills LinkedIn Playbook
259k followers · London, England, United Kingdom · 2026 Snapshot
Known for
Charlie Hills is known for being the Claude guy. A B2B marketing manager who grew up with a stutter, he quit his 9-to-5 in 2024 to teach AI full time, and now ranks #3 in the world for AI education on Favikon, behind only Andrew Ng and Alex Wang. His headline is the whole pitch: he helps you (actually) use AI, one free step-by-step Claude guide at a time.
What they write about
| Pillar | Share |
|---|---|
| Usage Tips | 23% |
| Resource Roundup | 20% |
| Setup Tutorial | 18% |
| Content Workflow | 16% |
| Tool / Model Review | 14% |
Top 5 posts
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1. “Claude Opus 5.5 can (finally) generate motion graphics”
3,119 likes · 283 shares
View on LinkedIn →2. “Anthropic won't send you this list (links below).”
2,743 likes · 392 shares
View on LinkedIn →3. “You install Claude Code and stop there.”
2,665 likes · 318 shares
View on LinkedIn →4. “You are burning through your Claude credits by lunch.”
2,654 likes · 485 comments
View on LinkedIn →5. “I've hoarded 100+ Claude repos this year.”
2,510 likes · 375 comments
View on LinkedIn →
What they do well
- Hooks with a named tool and a hard number. 23 of his top 50 posts (46%) put a specific figure in the first line, "250+ repos," "38,000+ prompts," "118 commands", and 45 of his 200 posts carry his signature bracket: (actually) or (finally).
- Wins by curating, not hot-taking. Resource Roundups are 20% of his feed but 17 of his top 50 (34%), and they out-earn every other category at 1,503 average engagement against a 1,266 feed-wide mean.
- Runs his feed like a broadcast schedule. 7.2 posts a week, and 194 of his 200 posts went out in the same 10:00 slot, a metronome that kept his worst post of the last 200 above 425 engagements.
- Re-runs his winners. Seven of this year's posts are re-posts of earlier hits, resurfaced 7 to 12 weeks later. Every one of the originals sits in his top 50, and the re-runs still averaged over 1,000 engagements.