The Chris Donnelly LinkedIn Playbook
1.3m followers · London Area, United Kingdom · 2026 Snapshot
Known for
Chris Donnelly is known for teaching the AI search shift. The co-founder of Searchable, $5m ARR in 9 months, an $85M valuation, he built a 1.2M-follower audience by explaining why Google rankings no longer decide who gets found, and what to do about it. He posts like a founder with receipts: nearly every lesson is pulled from one of the four 8-figure businesses he built first.
What they write about
| Pillar | Share |
|---|---|
| AI Search Explainer | 24% |
| Founder Lessons | 22% |
| Cohort / Event Promo | 17% |
| Free Resource Giveaway | 16% |
| Searchable Update | 10% |
| AI Tools / Adoption | 10% |
Top 5 posts
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1. “IKEA replaced 8,500 customer service roles with AI.”
7,421 likes · 665 comments
View on LinkedIn →2. “You've been lied to about your success timeline.”
3,422 likes · 541 comments
View on LinkedIn →3. “SEO, AEO and GEO are NOT the same thing.”
3,103 likes · 495 comments
View on LinkedIn →4. “Hot take: actual failure is worth congratulating.”
2,862 likes · 694 comments
View on LinkedIn →5. “Optimising your landing page for rankings is not enough.”
2,599 likes · 597 comments
View on LinkedIn →
What they do well
- Leads with a number, not a claim. 22 of his top 50 hooks (44%) open on a specific figure, "IKEA replaced 8,500 customer service roles," "Ranking 1st on Google is worth 58% less," "$5m ARR in 9 months."
- Teaches from receipts, not theory. Founder Lessons are 22% of his feed but 20 of his top 50 posts (40%), stories from the businesses he actually built out-earn his promos 3x per post (1,467 vs 489 average engagement).
- Writes essays and gets away with it. His top 50 posts average 436 words, never under 225, and still clear 2,345 average engagement, 2.9x the rest of his feed, because every post is built to skim: numbered layers, arrows, one idea per line.
- Never leaves the feed. 9.2 posts a week for five straight months, all anchored to the same territory: the AI search shift, building Searchable in public, and 20 years of founder lessons.