The Grant Lee LinkedIn Playbook
113k followers · San Francisco Bay Area · 2026 Snapshot
Known for
Grant Lee is known for building Gamma in public. The co-founder and CEO took the AI presentation platform to $100M ARR, profitably, with a team of just 50, and narrated the whole ride on LinkedIn, from the VC who hung up on him to the $2.1B Series B, in between retelling the best origin stories in business.
What they write about
| Pillar | Share |
|---|---|
| Founder / Company Story | 32% |
| Startup Advice | 23% |
| Milestone / Announcement | 15% |
| Building Gamma | 15% |
| AI / Industry Commentary | 12% |
Top 5 posts
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1. “Today, as shared by The New York Times, we’re announcing two things:”
5,339 likes · 812 comments
View on LinkedIn →2. “A VC told me competing with PowerPoint was impossible and hung up. He was right about one thing: you don't beat a 40-year-old incumbent at its own game.”
3,469 likes · 315 comments
View on LinkedIn →3. “8 years ago, I spent over $200k to exercise my startup options.”
3,096 likes · 197 comments
View on LinkedIn →4. “"That was my shot. I blew it."”
2,968 likes · 222 comments
View on LinkedIn →5. “In 1996, a 33-year-old CEO flew to Tokyo to tell his biggest customer three things. Each one was more humiliating than the last.”
2,929 likes · 128 comments
View on LinkedIn →
What they do well
- Hooks with a number before anything else. 40% of his top 50 posts open on a specific figure, "8 years ago, I spent over $200k," "In 1996, a 33-year-old CEO flew to Tokyo," "It took James Dyson 5,127 prototypes."
- Tells other companies' stories like a biographer. A third of his feed (55 posts) retells founder and company histories, SpaceX's last rocket, Rolex's ownerless foundation, AMD rounding its market share to zero, and 16 of them still cracked his top 50.
- Saves the best numbers for his own story. Building Gamma and milestone posts are 29% of his feed but 46% of his top 50, and the Building Gamma bucket averages 1,029 engagement against a 533 account-wide mean.
- Writes long and keeps the room. His top posts average 262 words and still pull 178 comments each vs 32 for the rest, a 7.8x engagement gap (1,895 vs 243) sustained at 3.3 posts a week.