The Justin Welsh LinkedIn Playbook
886k followers · New York City Metropolitan Area · 2026 Snapshot
Known for
Justin Welsh is known for the one-person business. He left a $550K executive job in 2019, built a $15M company of one, and now writes The Saturday Essay for 200,000+ people living and working on their own terms. His feed is the proof of concept, no team, no office, and a daily reminder that the life he describes is the one he actually lives.
What they write about
| Pillar | Share |
|---|---|
| Lifestyle Design | 26% |
| Mindset / Self-Belief | 22% |
| Success Observations | 18% |
| Career Commentary | 12% |
| Personal Story | 10% |
| Solopreneurship Advice | 10% |
Top 5 posts
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1. “At least failing means you tried.”
12,718 likes · 1,636 comments
View on LinkedIn →2. “When you get started, very few people will believe in your ability to win.”
12,330 likes · 1,791 comments
View on LinkedIn →3. “You're 2-3 years away from an insane life.”
11,562 likes · 1,573 comments
View on LinkedIn →4. “The more you consume, the less mentally healthy you are.”
10,301 likes · 1,471 comments
View on LinkedIn →5. “One of the best business hacks is being your own biggest cheerleader.”
9,666 likes · 1,453 comments
View on LinkedIn →
What they do well
- Opens with a verdict, not a number. Only 4 of his top 50 hooks (8%) lead with a figure, Justin opens with a short declarative claim instead. His first lines average 9.5 words, and 146 of his 200 posts (73%) open in 12 words or fewer.
- Never has a bad day. 186 of his 200 posts (93%) clear 1,000 likes, and his top posts beat the rest by just 2.1x (8,501 vs 4,087 average engagement), not because the ceiling is low, but because his floor is everyone else's ceiling.
- Sells belief before tactics. Mindset / Self-Belief is 22% of his feed but takes 19 of his top 50 slots (38%), averaging 6,321 engagement against his overall 5,191, his best-performing category by a wide margin.
- Ships one idea at one length, daily. 7.3 posts a week, every top-50 post between 145 and 323 words, and an average of 1,030 comments per post, a format so consistent that readers know exactly what they're getting before they click.