The Tyler Denk LinkedIn Playbook
80k followers · Los Angeles, California, United States · 2026 Snapshot
Known for
Tyler Denk is known for building beehiiv in public. The cofounder/CEO narrates the whole ride in real time, from $0.49 in his bank account and a failed music app to a $35M ARR company with 130 employees, sharing the revenue numbers, comp structures, and Reddit roasts most founders keep private. Nearly a quarter of his posts carry an actual dollar figure.
What they write about
| Pillar | Share |
|---|---|
| Short Take | 18% |
| Founder Lessons / Advice | 16% |
| Product Launch / Update | 16% |
| Company Milestone / Event | 14% |
| AI / MCP | 12% |
| Personal Story / Journey | 12% |
| Industry Commentary | 10% |
Top 5 posts
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1. “2013: Tried to build a music app (failed).”
1,776 likes · 208 comments
View on LinkedIn →2. “Finally decided to get a small tattoo that represents something important to me”
1,508 likes · 159 comments
View on LinkedIn →3. “We just crossed $30M ARR @ beehiiv..”
1,459 likes · 154 comments
View on LinkedIn →4. “last week marked 4 years since we tragically lost our cofounder and CTO”
1,363 likes · 69 comments
View on LinkedIn →5. “Back In 2022, we didn’t have the money to hire the best person for the CTO role.”
1,283 likes · 93 comments
View on LinkedIn →
What they do well
- Opens the books, then opens with a number. 46 of his 200 posts (23%) carry a real dollar figure, $0.49 in his bank account, $5M from one Slack message, $30M ARR, and 28% of his top 50 posts hook with a number in the first line.
- Lets the person out-earn the product. Personal stories are just 12% of his feed but 24% of his top 50 posts, averaging 668 engagement per post, 3.5x what his product launches pull.
- Never leaves the feed. 7.4 posts a week for six straight months, and his top posts still average 907 engagement vs 220 for the rest, a 4.1x gap he sustains by simply always being there.
- Makes one word do a day's work. His four one-word "agree?" posts, a screenshot and a question, average 650 engagement, 1.7x his feed-wide average of 392.