The Varun Anand LinkedIn Playbook
65k followers · New York, New York, United States · 2026 Snapshot
Known for
Varun Anand is known for running Clay in public. The co-founder of the $7.1B GTM platform posts the parts of company building everyone else keeps internal, hiring theses, pricing changes, an AI writing policy, the ROI math on a $60,000 Super Bowl bet. Twelve months of his feed read like an open operating manual for a company sprinting from $100M ARR toward $1B.
What they write about
| Pillar | Share |
|---|---|
| Event / Community | 19% |
| Hiring / Careers | 18% |
| Product Launch | 18% |
| GTM Playbook | 16% |
| Milestones & Wins | 12% |
| Company Culture | 11% |
Top 5 posts
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1. “We just instituted an official AI Writing Policy at Clay. Massive thanks to Sophie Alpert on our engineering team who wrote this. Originally this was just for eng, but other teams found it so helpful we expanded it company-wide. Here are the four guiding principles:”
10,204 likes · 737 shares
View on LinkedIn →2. “Today we're announcing our Series D: $115M raised, led by Wellington Management, at a $7.1B valuation.”
3,982 likes · 295 comments
View on LinkedIn →3. “Now live: Clay in ChatGPT!”
3,602 likes · 358 comments
View on LinkedIn →4. “We just hit $100M ARR at Clay. It took us six years to go from $0-1m, then two years to go from $1-100m. I’m going to walk you through the 6 biggest GTM bets that got us here.”
3,096 likes · 271 comments
View on LinkedIn →5. “Today Clay is announcing our second employee tender in just 9 months at a $5B valuation.”
2,428 likes · 131 comments
View on LinkedIn →
What they do well
- Makes the inside of the company the content. Company Culture is just 11% of his feed, life coaches, bathroom DJs, a no-budget policy, but it averages 1,479 engagement, double his product launches (724), and holds his #1 post ever: Clay's AI Writing Policy at 10,204 likes.
- Opens with a number that does the convincing. 44% of his top 50 posts hook with a specific figure in the first line, "$115M raised," "$100M ARR," "we beat our target by almost 70%."
- Hires in public. Hiring and careers is the biggest bucket in his top 50 (13 posts, 26%), he publishes his hiring theses, the take-home prompts from his exec searches, even the 3am story of recruiting his Head of Finance.
- Keeps the feed warm through hypergrowth. 121 posts in 12 months, 2.3 a week while scaling Clay past $100M ARR, and his top posts clear a 4.6x gap over the rest (1,888 vs 413 average engagement).